Smart People

Project Details

Team: 3 members

Duration: 4 weeks

Toolbox

Research - lean UX canvas; secondary research; lean survey canvas; online survey; focus group; one-to-one interviews; UX strategy blueprint; benchmark analysis

Define - affinity diagram; brainstorm; mindmap; empathy map; user personas; user stories; user journeys; problem statement; HMWs; information architecture; user flows

Testing - usability testing

Prototyping - Sketch; Invision; Flinto; Design System

BACKSTORY

This was a course project. Students were randomly put into groups of three and given a UX/UI Challenge: create a Spanish-English Language Learning App for young people (12-18 year olds) who cannot attend Language Summer Camps due to time and/or high costs.

PROJECT BRIEF

To launch an online version of the summer camp.
Transform the in-person classroom experience into a 100% digital experience at a lower cost.
Be interactive
Students can seek help
Test knowledge and skills
Track progress

RESEARCH

What we wanted to know:

Preferred apps of our user group and why.
Level of interest for app competition, rewards, and ability to converse with others.
Awareness and experience of other language apps.
Language learning experiences and preferences.

How we did it:

Online survey
Interviews

*Note that due to the fast nature of the course, all research was done with other class members who assumed the role of teenagers. In reality, the research would have been done with teenagers and language teachers.

FINDINGS

Gaming motivations: rewards and competition
Every participant had tried a language app, mainly Duolingo
Pain points of Duolingo: no depth, boring
Pros of language apps: Convenient, good repetition, quick, fun, sense of achievement
Summer camps "rock" due to social and community aspect

DEFINE

Problem statement

Young students need to have an engaging, personal and community-based online language platform because they can’t attend the in-person summer camp.

Product and concept definition

‘Summer Camp in Your Pocket’ offers access for all students to attend Summer Camp regardless of time, money, and location. We go beyond the digital experience to create a great community of language learners. New language is discovered in a fun and engaging way.

MINDMAP, BRAINSTORM, & AFFINITY DIAGRAM

USERS

User Persona 1

Name: Edurne

Age: 13

City: Pamplona, Spain

Personality: Outgoing, chatty, sociable, cheerful, forgetful, procrastinator. Loves taking selfies, on Instagram & Snapchat addict, she checks her phone 24/7.

Interests: Loves to play CandyCrush and singing.

Motivations: Following the trends. Wants to be popular.

Goals: Start a fashion blog and needs english.

Devices: The latest Samsung, Android user.